Cheverton, Peter.
Key account management : tools and techniques for achieving profitable key supplier status / Peter Cheverton. - 3rd ed. - London ; Philadelphia : Kogan Page, 2004. - xvii, 356 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780749452773 0749452773
2008003543
Selling--Key accounts.
Marketing--Key accounts.
Customer services.
HF5438.8.K48 / C47 2008
658.8/04
Key account management : tools and techniques for achieving profitable key supplier status / Peter Cheverton. - 3rd ed. - London ; Philadelphia : Kogan Page, 2004. - xvii, 356 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780749452773 0749452773
2008003543
Selling--Key accounts.
Marketing--Key accounts.
Customer services.
HF5438.8.K48 / C47 2008
658.8/04