DeLong, Thomas.
Professional services : text and cases / Thomas DeLong, Ashish Nanda. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xxxii, 538 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0072559209 (alk. paper)
2002070132
Professions--Marketing.
Consultants--Marketing.
Service industries--Management.
HD8038.A1 / D45 2003
658
Professional services : text and cases / Thomas DeLong, Ashish Nanda. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xxxii, 538 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0072559209 (alk. paper)
2002070132
Professions--Marketing.
Consultants--Marketing.
Service industries--Management.
HD8038.A1 / D45 2003
658