Schultz, Don E.
Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes. - 5th ed. - Lincolnwood, Ill. : NTC Business Books, c1999. - xxi, 378 p. : ill. ; 24 cm.
Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.
Includes bibliographical references and index.
0844229520
00269351
Advertising campaigns.
HF5823 / .S3636 1999
659.1/13
Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes. - 5th ed. - Lincolnwood, Ill. : NTC Business Books, c1999. - xxi, 378 p. : ill. ; 24 cm.
Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.
Includes bibliographical references and index.
0844229520
00269351
Advertising campaigns.
HF5823 / .S3636 1999
659.1/13