Rayport, Jeffrey F.
Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - 2nd ed. - Boston : McGraw-Hill Irwin MarketspaceU, c2004. - xxvii, 516 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072553472 (alk. paper)
2003044184
Electronic commerce.
HF5548.32 / .R393 2004
658.8/4
Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - 2nd ed. - Boston : McGraw-Hill Irwin MarketspaceU, c2004. - xxvii, 516 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072553472 (alk. paper)
2003044184
Electronic commerce.
HF5548.32 / .R393 2004
658.8/4