Halve, Anand Bhaskar, 1955-
Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve. - New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005. - 260 p. : ill. ; 24 cm.
Includes bibliographical references (p. [253]) and index.
8178295490 (India : pbk) 0761933549 (U.S. : pbk)
2005019506
Advertising.
Advertising--India.
HF5823 / .H3135 2005
659.1
Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve. - New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005. - 260 p. : ill. ; 24 cm.
Includes bibliographical references (p. [253]) and index.
8178295490 (India : pbk) 0761933549 (U.S. : pbk)
2005019506
Advertising.
Advertising--India.
HF5823 / .H3135 2005
659.1