Hughes, Arthur Middleton.
The customer loyalty solution: what works and what doesn't in customer loyalty programs / by Arthur Middleton Hughes. - New York : McGraw-Hill, [2003] - xix, 364 p. : ill. 24 cm.
Includes index.
0071363661 (hardcover)
2002011493
Database marketing.
Customer loyalty programs.
HF5415.126 / .H8423 2003
658.8/4
The customer loyalty solution: what works and what doesn't in customer loyalty programs / by Arthur Middleton Hughes. - New York : McGraw-Hill, [2003] - xix, 364 p. : ill. 24 cm.
Includes index.
0071363661 (hardcover)
2002011493
Database marketing.
Customer loyalty programs.
HF5415.126 / .H8423 2003
658.8/4