Wazir Agha Library, UOS catalog

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Evans, Martin

Exploring direct & customer relationship marketing / Martin Evans,Lisa O'Malley and Maurice Patterson - 2nd ed. - Australia : Thomson , c2004. - xxiv, 520p. : ill. ; tab. ; 25cm.

Includes index and bibliographical references.

ISBN: 9781861529015 1861529015

Subjects--Topical Terms:
Management Science

Dewey Class. No.: 658.812 / EVE

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