Wazir Agha Library, UOS catalog

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Smith, Paul

Handbook of strategic marketing communications / Paul Smith, Chris Berry And Alen Pulford - New Delhi : Crest Publishing , c2003. - xii, 300p. : ill. ; tab. ; 24cm.

Includes index.

ISBN: 9788124202920 8124202923

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802 / 60769

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Wazir Agha Library, UOS

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