Lamb, Charles W.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 7th ed. - Mason, Ohio : Thomson/South-Western, c2004. - xxxviii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 742-744) and index.
0324147988 (package)
2002075815
Marketing.
Marketing--Management.
HF5415 / .L2624 2004
658.8
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 7th ed. - Mason, Ohio : Thomson/South-Western, c2004. - xxxviii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 742-744) and index.
0324147988 (package)
2002075815
Marketing.
Marketing--Management.
HF5415 / .L2624 2004
658.8