Kotler, Philip.
Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes. - Hoboken, NJ : Wiley, 2003. - xvi, 206 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471455164
2004296836
GBA3-W5065
Marketing--Management.
HF5415.13 / .K639 2003
658.8
Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes. - Hoboken, NJ : Wiley, 2003. - xvi, 206 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471455164
2004296836
GBA3-W5065
Marketing--Management.
HF5415.13 / .K639 2003
658.8