Samli, A. Coskun.
Social responsibility in marketing : a proactive and profitable marketing management strategy / A. Coskun Samli. - Westport, Conn. : Quorum Books, 1992. - 198 p. ; 22 cm.
Includes bibliographical references (p. [187]-194) and index.
0899306284 (alk. paper)
92009810
Marketing--Management.
Marketing--Social aspects.
Green marketing--Management.
Social responsibility of business.
HF5415.13 / .S24 1992
658.8/02
Social responsibility in marketing : a proactive and profitable marketing management strategy / A. Coskun Samli. - Westport, Conn. : Quorum Books, 1992. - 198 p. ; 22 cm.
Includes bibliographical references (p. [187]-194) and index.
0899306284 (alk. paper)
92009810
Marketing--Management.
Marketing--Social aspects.
Green marketing--Management.
Social responsibility of business.
HF5415.13 / .S24 1992
658.8/02