Stevens, Robert E., 1942-
Marketing planning guide / Robert E. Stevens, David L. Loudon, William E. Warren. - New York : Haworth Press, c1991. - xiii, 289 p. ; 22 cm. - Haworth marketing resources .
Includes bibliographical references and index.
1560240849 (pbk. : alk. paper) 1560240830 (alk. paper)
90027355
Marketing--Management.
HF5415.13 / .S874 1990
658.8/02
Marketing planning guide / Robert E. Stevens, David L. Loudon, William E. Warren. - New York : Haworth Press, c1991. - xiii, 289 p. ; 22 cm. - Haworth marketing resources .
Includes bibliographical references and index.
1560240849 (pbk. : alk. paper) 1560240830 (alk. paper)
90027355
Marketing--Management.
HF5415.13 / .S874 1990
658.8/02