Misner, Ivan R., 1956-
The world's best-known marketing secret : building your business with word-of-mouth marketing / Ivan R. Misner. - Austin, Tex. : Bard & Stephen, c1994. - 223 p. : ill. ; 23 cm.
Includes bibliographical references (p. 211-216) and index.
1885167040 (pbk.) : $14.95 1885167059 (cloth)
96213125
Marketing.
Word-of-mouth advertising.
HF5415.122 / .M573 1994
The world's best-known marketing secret : building your business with word-of-mouth marketing / Ivan R. Misner. - Austin, Tex. : Bard & Stephen, c1994. - 223 p. : ill. ; 23 cm.
Includes bibliographical references (p. 211-216) and index.
1885167040 (pbk.) : $14.95 1885167059 (cloth)
96213125
Marketing.
Word-of-mouth advertising.
HF5415.122 / .M573 1994