Gorchels, Linda.
The managers guide to distribution channels / Linda Gorchels, Edward J. Marien, Chuck West. - New York, : McGraw-Hill, c2004. - xii, 225 p. : ill. ; 24 cm.
Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans.
0071428682 (hardcover : alk. paper)
2003026032
Marketing channels.
HF5415.129 / .G67 2004
658.8/7
The managers guide to distribution channels / Linda Gorchels, Edward J. Marien, Chuck West. - New York, : McGraw-Hill, c2004. - xii, 225 p. : ill. ; 24 cm.
Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans.
0071428682 (hardcover : alk. paper)
2003026032
Marketing channels.
HF5415.129 / .G67 2004
658.8/7