Kotabe, Masaaki.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - New York : J. Wiley, c1998. - xxii, 711 p. : ill., col. maps ; 26 cm.
Includes bibliographical references and indexes.
0471592889 (alk. paper)
97030942
Export marketing--Management.
International business enterprises--Management.
HF1416 / .K68 1998
658.8/48
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - New York : J. Wiley, c1998. - xxii, 711 p. : ill., col. maps ; 26 cm.
Includes bibliographical references and indexes.
0471592889 (alk. paper)
97030942
Export marketing--Management.
International business enterprises--Management.
HF1416 / .K68 1998
658.8/48