Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - Boston, Mass. : McGraw-Hill, c2006. - xvii, 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
0072966343 (alk. paper)
2004061068
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
HF5415.135 / .C72 2006
658.8/02
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - Boston, Mass. : McGraw-Hill, c2006. - xvii, 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
0072966343 (alk. paper)
2004061068
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
HF5415.135 / .C72 2006
658.8/02