Drummond, Graeme.
Introduction to marketing concepts / Graeme Drummond, John Ensor. - Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005. - xiii, 283 p. : ill. ; 25 cm.
Includes bibliographical references and index.
2005924636
Marketing.
HF5415 / .D756 2005
658.8
Introduction to marketing concepts / Graeme Drummond, John Ensor. - Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005. - xiii, 283 p. : ill. ; 25 cm.
Includes bibliographical references and index.
2005924636
Marketing.
HF5415 / .D756 2005
658.8