Smith, P. R. 1957-
Great answers to tough marketing questions / P.R. Smith. - 2nd ed. - London ; Sterling, VA : Kogan Page, 2003. - xv, 298 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0749440228 (pbk.)
2003007631
Marketing--Management.
Marketing.
HF5415.13 / .S598 2003
658.8
Great answers to tough marketing questions / P.R. Smith. - 2nd ed. - London ; Sterling, VA : Kogan Page, 2003. - xv, 298 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0749440228 (pbk.)
2003007631
Marketing--Management.
Marketing.
HF5415.13 / .S598 2003
658.8