Sudman, Seymour
Marketing research: a problem solving approach/ Seymour Sudman and Edward Blair - London: McGraw-hill; c1998. - xli, 737 p. : col. ill. ; 32cm.
Includes index.
marketing
658.83 / SUM
Marketing research: a problem solving approach/ Seymour Sudman and Edward Blair - London: McGraw-hill; c1998. - xli, 737 p. : col. ill. ; 32cm.
Includes index.
marketing
658.83 / SUM