Boone, Louis E.
Contemporary marketing / Louis E. Boone, David L. Kurtz. - 11th ed. - Mason, Ohio : Thomson/South-Western, 2005. - li, 599, [96] p. : ill. ; 28 cm. + 4 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
0324221924 (pbk.)
2003116072
Marketing.
Contemporary marketing / Louis E. Boone, David L. Kurtz. - 11th ed. - Mason, Ohio : Thomson/South-Western, 2005. - li, 599, [96] p. : ill. ; 28 cm. + 4 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
0324221924 (pbk.)
2003116072
Marketing.