Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 10th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2004. - viii, 696 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
0131421840
2003044004
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF5415.135 / .K47 2004
658.8/02
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 10th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2004. - viii, 696 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
0131421840
2003044004
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF5415.135 / .K47 2004
658.8/02