Zikmund, William G.
Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico. - Minneapolis/St. Paul : West, c1995. - xxxii, 604 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 573-584) and indexes.
0314042377 (teacher's annotated ed.) 0314041621 (pbk. : alk. paper)
94027993
Marketing.
Consumer behavior.
Export marketing.
HF5415 / .Z53 1995
658.8
Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico. - Minneapolis/St. Paul : West, c1995. - xxxii, 604 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 573-584) and indexes.
0314042377 (teacher's annotated ed.) 0314041621 (pbk. : alk. paper)
94027993
Marketing.
Consumer behavior.
Export marketing.
HF5415 / .Z53 1995
658.8