Groucutt, Jon.
Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth. - London ; Sterling, VA : Kogan Page, 2004. - xviii, 540 p. : ill. ; 25 cm.
Includes bibliographical references (p. [521]-530) and index.
0749441143
2003024860
Marketing.
HF5415 / .G766 2004
658.8
Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth. - London ; Sterling, VA : Kogan Page, 2004. - xviii, 540 p. : ill. ; 25 cm.
Includes bibliographical references (p. [521]-530) and index.
0749441143
2003024860
Marketing.
HF5415 / .G766 2004
658.8