Gruenwald, George.
How to create profitable new products : from mission to market / Profitable new products George Gruenwald ; foreword by Robert W. Galvin. - Lincolnwood, Ill., USA : NTC Business Books, c1997. - xxiv, 487 p. : ill. ; 25 cm.
Includes bibliographical references (p. 473-475) and index.
0844233536 (alk. paper)
96037177
New products--Management.
New products--Marketing.
HF5415.153 / .G766 1997
658.5/75
How to create profitable new products : from mission to market / Profitable new products George Gruenwald ; foreword by Robert W. Galvin. - Lincolnwood, Ill., USA : NTC Business Books, c1997. - xxiv, 487 p. : ill. ; 25 cm.
Includes bibliographical references (p. 473-475) and index.
0844233536 (alk. paper)
96037177
New products--Management.
New products--Marketing.
HF5415.153 / .G766 1997
658.5/75