Thomke, Stefan H.
Managing product and service department : text and cases / Stefan Thomke. - Boston, Mass. : McGraw-Hill/Irwin, c2007. - vii, 592 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780073023014 (alk. paper) 0073023019 (alk. paper)
2005056173
New products--Management--Case studies.
Product management--Case studies.
HF5415.153 / .T485 2007
658.5
Managing product and service department : text and cases / Stefan Thomke. - Boston, Mass. : McGraw-Hill/Irwin, c2007. - vii, 592 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780073023014 (alk. paper) 0073023019 (alk. paper)
2005056173
New products--Management--Case studies.
Product management--Case studies.
HF5415.153 / .T485 2007
658.5