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Correll, Linda Conway, 1938-

Brainstorming reinvented : a corporate communications guide to ideation / Linda Conway Correll. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2004. - 230 p. : ill. (some col.) ; 22 cm.

Includes bibliographical references (p. [225]) and index.

What is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers.

ISBN: 0761932704 (pbk.) 8178294230 (India : pbk.)

LCCN: 2004016264

Nat. Bib. No.: GBA456663 bnb

Nat. Bib. Agency Control No.: 012963303 Uk

Subjects--Topical Terms:
Creative ability in business.
Brainstorming.
Creative thinking.

LC Class. No.: HD53 / .C675 2004

Dewey Class. No.: 658.4/036