Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 6th ed. - Upper Saddle River, NJ : Prentice Hall, c2003. - 1 v. (various pagings) : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: Windows 95 or higher; Mac OS 7.6 or later.
0130351334 (pbk.)
2001050074
Marketing.
HF5415 / .K625 2003
658.8
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 6th ed. - Upper Saddle River, NJ : Prentice Hall, c2003. - 1 v. (various pagings) : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: Windows 95 or higher; Mac OS 7.6 or later.
0130351334 (pbk.)
2001050074
Marketing.
HF5415 / .K625 2003
658.8