De Chernatony, L.
Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1998. - xiii, 430 p. : ill. ; 24 cm. - CIM professional .
Rev. ed. of: Creating powerful brands. 1992. "Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750622407
98202117
Brand name products--Planning.
Branding (Marketing)
HD69.B7 / D45 1998
658.8/27
Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1998. - xiii, 430 p. : ill. ; 24 cm. - CIM professional .
Rev. ed. of: Creating powerful brands. 1992. "Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750622407
98202117
Brand name products--Planning.
Branding (Marketing)
HD69.B7 / D45 1998
658.8/27