Fombrun, Charles J.
Fame & fortune : how successful companies build winning reputations / Fame and fortune Charles J. Fombrun, Cees B.M. van Riel. - Upper Saddle River, NJ : Pearson Education, c2004. - xxviii, 273 p. : ill. ; 25 cm. - Financial Times Prentice Hall books .
Includes bibliographical references and index.
0130937371
2003049853
Corporate image.
Corporations--Public relations.
Brand name products--Management.
HD59.2 / .F657 2004
659.1
Fame & fortune : how successful companies build winning reputations / Fame and fortune Charles J. Fombrun, Cees B.M. van Riel. - Upper Saddle River, NJ : Pearson Education, c2004. - xxviii, 273 p. : ill. ; 25 cm. - Financial Times Prentice Hall books .
Includes bibliographical references and index.
0130937371
2003049853
Corporate image.
Corporations--Public relations.
Brand name products--Management.
HD59.2 / .F657 2004
659.1