Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 8th ed. - Boston : McGraw-Hill/Irwin, c2007. - xvii, 813 p. : ill. ; 27 cm.
Includes bibliographical references (p. 789-795) and indexes.
0073137634 (alk. paper) 9780073137636
2005056244
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P387 2007
658.8
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 8th ed. - Boston : McGraw-Hill/Irwin, c2007. - xvii, 813 p. : ill. ; 27 cm.
Includes bibliographical references (p. 789-795) and indexes.
0073137634 (alk. paper) 9780073137636
2005056244
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P387 2007
658.8