Dalrymple, Douglas J.

Sales management : concepts and cases / Douglas J. Dalrymple, William L. Cron, Thomas E. DeCarlo. - 7th ed. - New York : Wiley, c2001. - xvii, 585 p. : ill. (some col.), col. maps ; 26 cm.

Includes bibliographical references (p. 547-561) and indexes.

0471388807

00712047


Sales management.
Sales Management--Case studies.

HF5438.4 / .D34 2001

658.8/1