Phillips, Fred, 1952-
Market-oriented technology management : innovating for profit in entrepreneurial times / Fred Y. Phillips. - Berlin ; New York : Springer, c2001. - xvii, 417 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
3540412581 (alk. paper)
2001018351
Technology--Management.
High technology--Marketing.
New products--Marketing.
T49.5 / .P52 2001
658.4/062
Market-oriented technology management : innovating for profit in entrepreneurial times / Fred Y. Phillips. - Berlin ; New York : Springer, c2001. - xvii, 417 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
3540412581 (alk. paper)
2001018351
Technology--Management.
High technology--Marketing.
New products--Marketing.
T49.5 / .P52 2001
658.4/062