Abrams, Bill.
The observational research handbook : understanding how consumers live with your product / Bill Abrams. - Lincolnwood, Il. : NTC Business Books, c2000. - xxiv, 277 p. : ill. ; 24 cm.
At head of title: American Marketing Association.
Includes bibliographical references (p. 267-269) and index.
065800073X
99044308
Consumer behavior--United States.
Marketing--United States.
HF5415.33.U6 / A25 2000
658.8/34
The observational research handbook : understanding how consumers live with your product / Bill Abrams. - Lincolnwood, Il. : NTC Business Books, c2000. - xxiv, 277 p. : ill. ; 24 cm.
At head of title: American Marketing Association.
Includes bibliographical references (p. 267-269) and index.
065800073X
99044308
Consumer behavior--United States.
Marketing--United States.
HF5415.33.U6 / A25 2000
658.8/34