Rayport, Jeffrey F.
E-commerce / Ecommerce Jeffrey F. Rayport, Bernard J. Jaworski. - Boston : McGraw-Hill/Irwin MarketspaceU, c2001. - xxxv, 420 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0072465212 (alk. paper)
00108389
Electronic commerce.
Internet advertising.
Internet marketing.
HF5548.32 / .R39 2001
658.8/4
E-commerce / Ecommerce Jeffrey F. Rayport, Bernard J. Jaworski. - Boston : McGraw-Hill/Irwin MarketspaceU, c2001. - xxxv, 420 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0072465212 (alk. paper)
00108389
Electronic commerce.
Internet advertising.
Internet marketing.
HF5548.32 / .R39 2001
658.8/4