Brown, Laura

Project management for the pharmaceutical industry / Laura Brown and Tony Grundy. - Aldershot, Hants, England ; Burlington, VT : Gower, c2004. - xiv, 188 p. : ill. ; 31 cm.

Includes bibliographical references (p. [185]) and index.

Managing pharmaceutical projects strategically -- Linking pharmaceutical projects with business strategy -- Defining pharmaceutical projects -- Developing pharmaceutical project strategy and plans -- Evaluating pharmaceutical project -- Pharmaceutical project mobilization, control, and learning -- Influencing people and behaviour -- Project management checklists and cost-management project case study.

0566085925 (alk. paper)

2004002435


Pharmaceutical industry--Management.
Project management.
Drug Industry--organization & administration.
Program Development--methods.

HD9665.5 / .B76 2004

615/.1/0684

QV 736 / B878j 2004