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Wazir Agha library

Online Public Access Catalogue

Marcus, Alfred Allen, 1950-

Big winners and big losers : the 4 secrets of long term -business success and failure / Alfred A. Marcus. - Upper Saddle River, N.J. : Wharton School Pub., c2006. - xxv, 396 p. : ill. ; 24 cm.

Includes bibliographical references (p. 345-369) and index.

Introduction -- Persistent winning and losing -- Companies that hit and missed the mark -- Winners -- Companies that keep winning -- Sweet spots -- Agility -- Discipline -- Focus -- Losers -- Companies that keep losing -- Sour spots -- Rigidity -- Ineptness -- Diffuseness -- Conclusion -- Wining and losing practices -- Turnarounds -- Appendix A: Best sellers compared -- Appendix B: Using the stock market as an indicator -- Appendix C: Additional data on the companies -- Appendix D: Patterns of winning and losing companies.

0131451324

2005016645


Success in business--Case studies.
Industrial management--Case studies.
Corporations--Case studies.
Business failures.
Strategic planning.
Management.

HF5386 / .M3089 2006

658.4/09
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