Boone, Louis E.
Contemporary marketing : interactive text / Louis E. Boone, David L. Kurtz. - 11th ed. - Mason, Ohio : Thomson/South-Western, c2004. - xx, 599 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and indexes.
0324185103
Contemporary marketing : interactive text / Louis E. Boone, David L. Kurtz. - 11th ed. - Mason, Ohio : Thomson/South-Western, c2004. - xx, 599 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and indexes.
0324185103