Naylor, Mary.
Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't / Mary Naylor and Susan Greco. - Chicago : McGraw-Hill, c2002. - xvii, 234 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0658001442
2001052133
Consumer satisfaction.
Marketing.
HF5415.335 / .N39 2002
658.8/12
Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't / Mary Naylor and Susan Greco. - Chicago : McGraw-Hill, c2002. - xvii, 234 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0658001442
2001052133
Consumer satisfaction.
Marketing.
HF5415.335 / .N39 2002
658.8/12