Walker, Mark
Games that sell! / Mark H. Walker. - Plano, Tex. : Wordware Pub., c2003. - xviii, 309 p. : ill. ; 23 cm. - Wordware game and graphics library .
Includes index.
What makes games sell -- Game genres -- Licensing and franchising -- Topic, your gaming world, cool or not -- Ambiance -- Story -- Documentation and strategy guides -- Playing the game, the fun factor -- Public relations, a primer -- Marketing the product -- Range of appeal -- Empire Earth, mark one up for PR -- Max Payne, cool cash -- Diablo II, quality counts -- Harry Potter, the movie sells the game -- Sim Theme Park, an amusement park in your home -- RollerCoaster Tycoon, hey, Mikey likes it! -- The Sims, everyone's favorite game -- Age of Empires II, good semi-historical fun -- Games that should have sold but didn't -- Insiders speak out -- Fans speak out -- The gamers speak out.
155622950X (pbk.)
2003010229
Video games--Marketing.
Video games--Evaluation.
GV1469.3 / .W43 2003
794.8
Games that sell! / Mark H. Walker. - Plano, Tex. : Wordware Pub., c2003. - xviii, 309 p. : ill. ; 23 cm. - Wordware game and graphics library .
Includes index.
What makes games sell -- Game genres -- Licensing and franchising -- Topic, your gaming world, cool or not -- Ambiance -- Story -- Documentation and strategy guides -- Playing the game, the fun factor -- Public relations, a primer -- Marketing the product -- Range of appeal -- Empire Earth, mark one up for PR -- Max Payne, cool cash -- Diablo II, quality counts -- Harry Potter, the movie sells the game -- Sim Theme Park, an amusement park in your home -- RollerCoaster Tycoon, hey, Mikey likes it! -- The Sims, everyone's favorite game -- Age of Empires II, good semi-historical fun -- Games that should have sold but didn't -- Insiders speak out -- Fans speak out -- The gamers speak out.
155622950X (pbk.)
2003010229
Video games--Marketing.
Video games--Evaluation.
GV1469.3 / .W43 2003
794.8