Warner, Charles, 1932-
Media selling : broadcast, cable, print and interactive / Charles Warner, Joseph Buchman. - 3rd ed. - Ames, Iowa : Iowa State Press, c2004. - xiv, 598 p. : ill. ; 27 cm.
Rev. ed. of: Broadcast and cable selling. 2nd ed. 1993.
Includes bibliographical references and index.
0813804175 (alk. paper)
2003015760
Selling--Broadcast advertising.
Advertising, Newspaper.
Advertising, Magazine.
Advertising, Outdoor.
HF5439.B67 / W37 2004
659.13/068/8
Media selling : broadcast, cable, print and interactive / Charles Warner, Joseph Buchman. - 3rd ed. - Ames, Iowa : Iowa State Press, c2004. - xiv, 598 p. : ill. ; 27 cm.
Rev. ed. of: Broadcast and cable selling. 2nd ed. 1993.
Includes bibliographical references and index.
0813804175 (alk. paper)
2003015760
Selling--Broadcast advertising.
Advertising, Newspaper.
Advertising, Magazine.
Advertising, Outdoor.
HF5439.B67 / W37 2004
659.13/068/8